Details for unit 1846
| Title: | Bitcoin. Sweat. Tide. Meet the future of branded currency |
| Owner: | fred |
| Short url: | https://clilstore.eu/cs/1846 |
| Summary: | Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies. |
| Language notes: | |
| Language: | en |
| CEFR level: | B2 (35) |
| Word count: | 2019 |
| Media: |  (10:20) |
| Created: | 2014-04-02 11:37:33 UT |
| Changed: | 2014-04-02 12:13:25 UT |
| Licence: |  Creative Commons BY-SA |
| Views: | 2697 |
| Clicks on words: | 53 - List of clicked words |
| Likes: | 0 |
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