ADVERTISING AND SLOGAN EXPERTS

1. Introduction

In this lesson we deal in depth with the subject of advertising. The unit is designed to be carried out in 60 minutes and with students of twuelve years of age.

        1.1. Justification

The influence of advertising on the individual in a consumer society is non-negotiable, especially when it comes to people of formative age. During the lesson the student will be aware of the role that advertising plays in our daily decision making and how we must face it.

Advertising definitely has a high motivating load capable of generating a relaxed and highly creative class environment where applying cooperative work for the promotion of orality in the classroom is highly rewarding for both the learner and the teacher.

        1.2. Context

This lesson was created for Intermediate level (B1) students but could be adapted for other levels. Students with a good socioeconomic level and a great motivation to learn.

 2.Aims

For this session I have proposed the following objectives divided into aims of lesson/the learning objetives and language aims.

          2.1.  Aims of lesson/ the learning objectives

           2.2.  Language aims

3. Content

The contents that are going to work in this lesson, divided into three groups: grammar content, lexical content and functional content are as follows:

           3.1.  Grammar content

           3.2.  Lexical content  

          3.3.  Functional content  

  4. Methods

In this lesson the role of the teacher will be a dynamizer and facilitator of the learning process. On the other hand, the groupings will be flexible. We will have individual work, in pairs and in group. Finally, in each session, there are activities focused on achieving the proposed objectives.

In terms of language support, I will guide the students in the use of the L2 with adaptaded material. In the case that the visualization of the video presents great difficulties, certain students will be able to have the transcript next to them so that they can follow the normal rhythm of the class. In addition, when creating the logo, the same way of working in a group helps students with a lower level to participate also in the activity. In this way everyone can reach the goal.

          4.1. Procedure. Activities

The set of activities that are presented below correspond to a sequenced action that contemplates the following steps:

1. Warm-up activities and activations to know the previous knowledge. Task 1. We’ll be back in five minutes. With it we will know what the students really know about advertising and what ads they remember.
2. Development activities. Task 2. Our symbo. The students will know as one of the possible aspects that most characterize a company is its logo. They will study the steps necessary to create one and finally design one of them in a group.
3. Evaluation activities. Task 3. We make ourselves known

Procedure

Task 1. We’ll be back in five minutes. (20 min)

•  Step 1 (5 min). Advertising ads we know. The students will have to indicate advertising spots that they remember completing the following sections.

 - brand     -music     -song       -actors      -dialogue      -opinion

• Step 2 (10 min) Youtube. We would see the following advertising videos on the youtube app.

1. Barbie – Cash Register – Toy TV Commercial. 

   2. Mercedes-Benz “The Future” TV ad

After watching these two videos we will complete the following hotpotatoes activity (you should go on the tab 'advertisement' that you have at the bottom of the screen)

• Step 3 (5 min) What is advertising? To finish this first introductory activity read this simple text that defines advertising

“Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited”.

Task 2. Our symbol (25)

• Step 1. (2 min) What is an slogan? To know what a slogan is, we will read the following short text.

‘The slogan is one of the main means to convince the potential recipient about the advantages of an object and, because it is a brief formula, allows the advertised element to be remembered with ease’

• Step 2. (5 min) Whose is the slogan. Activity to relate each image to its slogan. With this task the children will learn more slogans and will remind them to remember some that they already know

            Tissot-Connecting People             Nokia-More than a watch                Nespresso- I'm loving it

                                                   Nike- What else?                       Macdonalds-just do it.

• Step 3. (9 min) Steps to creat an eslogan. With this hotpotatoes activity we will have to order the steps to create a slogan. Once we have the results and you know the order to be followed to create a slogan so we can now move on to the next and last activity of this task 2. (you should go on the tab 'slogan' that you have at the bottom of the screen)

• Step 4. (9 min). Our slogan. By groups we create a slogan for our ideal product following the established steps.

Task 3. We make ourselves known.  (15min). Once we have the logo created and designed, the next activity will be to expose each group orally their logo to the rest of their partners. At this point they will explain why they have chosen this slogan and what is what most characterizes it and what they have taken into account to elaborate it.

5. Resources

The material that the students will use to carry out the activities is the following:

• Advertising environment. Internet, television, radio, posters, magazines, newspapers ...
• Computers and Internet.
• Computer room.
• Other materials that create the opportune in the moment.

6. Assessment

The evaluation is conceived in an integrative way, referring to the teaching-learning process. The activities will reflect what has been acquired and carried out by each student. To do this the students will do their own self-evaluation of their learning, we will use a checklist and finally a rubric to assess the slogan.

• Self assessment

1. What have we seen in this unit?

__________________________________________________________________________________________________________________________________________________________________

2. What do you know to do now?

_________________________________________________________________________________________________________________________________________________________________

3. What tasks have been the most difficult?

__________________________________________________________________________________________________________________________________________________________________

 . Checklist

• Rubric

7. Conclusion

With this unit we want the student to acquire content related to advertising and develop certain language skills with the tasks set. Is a good way to work at the same time.