FIRST LESSON

We are going to talk about advertising. Think about these questions and then, compare your answers with your classmates:

* Are you interested in advertising?

* Do you enjoy watching commercial ads on TV?

* Do you usually buy advertised products?

* Do you think the products that appear in commercial ads are better than the ones that do not?

* Do you think it is necessary that there are rules that limit advertising?

Exercise 1 (advertising language): Now, you must find in the crossword puzzle some words, related to advertising vocabulary, whose definition is given.

We are going to analyze some examples of advertisement. Which language techniques they employ? Which verbal forms appear in the ads?

Exercise 2 (uses of imperative form of verbs): As we have seen, the imperative is one of the most common verbal form in advertising. Focusing on the use of the imperative, we can realise that it comprises some different purposes. Join every purpose in the left column with its example in the right one.

Watch the following commercial ad without sound and without subtitles until 1:59. What do you think is it about?

0:00you know what get out of that bed go to
0:06the airport and catch the first plane to
0:08wherever who cares don't bring luggage
0:11you'll get what you need on the road get
0:15lost jump into a pope with crystal clear
0:19water by an old men of us in portugal
0:22from a former dutch heavy fix it up and
0:24travel the world don't come back for
0:27five years eat delicacies you're never
0:31thought you would try make friends
0:33you'll never see you again and will
0:34remember forever learn to play the
0:36hangar on one summer in Thailand and
0:38fall in love hmm enjoy it while it lasts
0:44study at Oxford at the Sorbonne and in
0:47Salamanca get to know other worlds other
0:50realities build a school and a football
0:52field go to New York crash your VIP
0:55party and flirt with Alexandra the Silva
0:58but come back home and where you get
1:01back discover something that will
1:03surprise you the best place in the world
1:06is where you were born and celebrate
1:09your return with friends at an amazing
1:11party and bring along Kiko van Noy non
1:14man and let him get things moving and
1:16sing with them until 5am and that night
1:19meet the love of your life go live in
1:27the neighborhood you like best and the
1:28city you love most in the world learn
1:31new things I don't know the piano
1:33Italian Korean or how to make homemade
1:35bread save Andhra your old bar that's
1:37about to close by your parents house by
1:40the sea where you'll go visit every
1:42summer with your kids take a selfie with
1:44your grandma and dedicate her a giant
1:46billboard of Madrid's gran vía how
1:48would that be and produce a world-class
1:50comedy that tells the story of when you
1:53were a pizza delivery boy mr. anything
1:58bigger than this you're a millions
2:03you

Now, watch the complete video. What does the ad make you feel? What would you do if you won Euromillion? Think about it and make sentences, using the second conditional structure. Compare your answers with your partner: are they similar?

SECOND LESSON

The importance of create a differentiated brand with a recognizable logo is undoubtedly. Now, we are going to test your knowledge about famous brand logos with the following Kahoot quiz:

https://play.kahoot.it/#/k/96869ed2-7d8a-4142-8634-6a26ef063ec8

Now, in groups of 3-5 people, create a press advertising using the imperative form. You can draw, use Photoshop or a similar program, take your own picture or make a collage. You must also create your own logo.

Finally, each group should try to convince the teacher and the rest of classmates to buy their product orally, in 30 seconds, as if it was a radio advertisement.