MARKETING MIX

LESSON 1: WHAT IS MARKETING?

The evolution of business.

Marketing definition.

Marketing Mix.

LESSON 2: MAKING A MARKETING PLAN.

The importance of business planning.

Analysis of the situation.

Setting objetives and strategies.

Marketing mix actions.

LESSON 3: THE PRODUCT.

Definition of product.

Type of product.

Lefe cycle of a product.

The brand.

LESSON 4: HOW TO SELL THE PRODUCT.

New placement channels

Merchandising.

LESSON 5: TECHNICAL ADVETINSING.

Definiton of promotion.

Advertising.

The sales promotion.

COMPLEMENTARY ACTIVITIES:

Activity 1: In pairs, you have to search at least two definitons marketing. Finally you are an exhibition of the work activity in class.

Activity 2: You need to find the next Internet vocabulary (advertising, merchandising, brand, consumer) and have a class discussion.

Activity 3:  What is the most interesting thing you've read in the article "The sins of marketing"

Activity 4:  Make a summary of 200 words, what is meant in the video "The history of marketing"

https://www.youtube.com/watch?v=qojrZZaq0Vo

Activity 5:  Give me your opinion on the video Inditex.

https://www.youtube.com/watch?v=iKUmOsmh-Gs