Unit 2: Marketing Communications Tools and Strategies

2.1 Comunication Process

2.2. Integrated Marketing Communications

-More about advertising, public relations and sales promotion.

2.3. Persuasive Communication in Advertising

11 Types of advertising: based on feeling statements and emotions.

2.4. Sales Promotion Techniques and Tools.

IKEA case of study:

2.5. Examples for integrated marketing communications campaigns:

Cannes Lion 2014 Best Awards